CH.1 TRUST: “WATCH YOUR MOUTH”
use THESE WRITING PROMPTS TO start building your own speech community. language as the METHOD tO TURN strangers into insiders, and insiders into evangelists. this pack includes:
(1) Language worksheet
Every thriving digital community with a devoted following runs on shared language, not just shared interest. The slang, greetings, and inside jokes people use form the architecture of belonging. Sociolinguists call this a "speech community": a group that signals you're one of us through shared rhythms of speech, without having to say it aloud. People-centered brands apply this instinctively, a vocabulary that fans learn, become signs of unspoken membership. the iykyk effect.
WITH these two lenses, you get a practical toolkit: language as the METHOD tO TURN strangers into insiders, and insiders into evangelists.
CH.1 TRUST: “We don’t trust you”
video companion documents just for you. use the research methods i use to build trust the right way. this pack includes:
(1) survey template
(1) qualitative research guide
(1) avatar persona worksheet
PACK V1.1:
STOP assuming, STOP guessing. START knowing. These are the very systems I use to better understand my client’s demographics. IF you have a product or podcast, you 100% need to know how people feel, so you can learn how to serve them.
Avatar/Persona —> The most valuable and least used method to understand the digital world. Use this super powerful method to understand your people and how they see the digital world.
Survey template and instructional —> Discover how people feel and how many feel the way they do.
AKA quantitative feedback.
Qualitative template —> Start diving deeper into the world of the listener and potential subscriber for your genre. AKA Qualitative feedback.